Roll’d St Lukes: Second NZ Store Opens at Westfield St Lukes, Auckland

Fresh off a strong Auckland debut, Roll’d has opened its second New Zealand store — this time at Westfield St Lukes in Mount Albert. The new location follows hot on the heels of the brand’s first Kiwi store at Sylvia Park, confirming that Australia’s leading Vietnamese fast-casual brand is wasting no time building out its footprint here.

For diners on Auckland’s western isthmus, it means the rice paper rolls, bánh mì and phở that drew crowds at Sylvia Park are now within easy reach at one of the city’s busiest shopping centres.

A second store, right on schedule

When Roll’d entered New Zealand, Westfield St Lukes was always next on the list. The brand named it as a confirmed second site from the outset, and that plan has now come to life. It’s a notable signal: a brand doesn’t lock in its second location this quickly unless the first is performing.

The St Lukes opening keeps Roll’d’s New Zealand rollout firmly on track. With Sylvia Park established and St Lukes now trading, attention turns to the further locations expected as the network grows.

Where to find Roll’d St Lukes

The new store sits inside Westfield St Lukes at 80 St Lukes Road, Mount Albert, Auckland — one of the big three shopping centres in Auckland’s western suburbs and a high-traffic, lunch-hungry setting where Roll’d thrives.

The centre is well connected by public transport, with multiple bus routes stopping on St Lukes Road and the nearest train station at Morningside, making it an easy stop whether you’re shopping, working nearby or just chasing a fresh Vietnamese lunch.

What’s on the menu

The St Lukes store serves the same fresh, made-to-order Vietnamese menu that built Roll’d’s reputation across the Tasman. Expect crowd favourites including:

– Rice paper rolls — the fresh, light dish the brand is named for
– Bánh mì — Vietnamese baguettes with fillings like roast pork and crackling
– Phở — fragrant noodle soup in beef, chicken, and mushroom-and-tofu options
– Bún — vermicelli noodle salads, from lemongrass wagyu beef to BBQ chicken
– Group feeds — sharing bundles built to feed four to six

Everything leans on the brand’s hallmarks: fresh herbs, clear broths, lean proteins and quick, customisable service designed for a fast lunch without cutting corners on flavour.

The story behind Roll’d

For anyone new to the brand, Roll’d was founded in Melbourne in 2012 by Bao Hoang, Ray Esquieres and Tin Ly, built around Vietnamese family recipes passed down through generations. It has since grown to more than 125 stores, with New Zealand marking its first market outside Australia.

The New Zealand rollout is being led by Matthew Holdich in partnership with Mammoth Brands, the hospitality group run by co-CEOs Duane Dalton and Chris Henderson — the team also behind Pita Pit, EGG’D, Bowl’d and Tuckr. Menu quality across all markets is overseen by Executive Chef Jerry Mai, well known from MasterChef Australia.

You can read more about the brand’s New Zealand arrival in coverage from Restaurant & Café NZ, Hospitality Business Magazine, and the Mammoth Brands announcement.

Why two stores, fast, matters

Opening a second store this soon after launch tells you something about momentum. Roll’d entered a fast-casual category that’s still growing in New Zealand even as the wider hospitality sector navigates tougher trading conditions. Fresh, affordable, quick Vietnamese food has clearly found an audience — and St Lukes gives the brand a second high-footfall stronghold to build on.

For Auckland diners, the practical takeaway is simpler: there’s now another spot to grab a fresh bánh mì or a steaming bowl of phở, this time on the western side of the isthmus.

Frequently asked questions about Roll’d St Lukes

Where is the second Roll’d store in New Zealand?
The second Roll’d NZ store is at Westfield St Lukes, 80 St Lukes Road, Mount Albert, Auckland.

Was Sylvia Park the first Roll’d in New Zealand?
Yes. Sylvia Park in Mount Wellington was Roll’d’s first New Zealand store and its first location outside Australia. St Lukes is the second.

What’s on the menu at Roll’d St Lukes?
The same fresh Vietnamese menu as other Roll’d stores, including rice paper rolls, bánh mì, phở, bún noodle salads and group sharing feeds.

Are more Roll’d stores opening in New Zealand?
Yes. Further locations are expected as the brand expands.

Does Roll’d offer catering?

Yes, Roll’d provide a range of delicious catering options for your office, party or family events. You can order on the catering page or email us at catering@rolld.nz

Who operates Roll’d in New Zealand?
The Roll’d NZ rollout is led by Matthew Holdich in partnership with Mammoth Brands, the group behind Pita Pit, EGG’D, Bowl’d and Tuckr.

Roll’d is now open at Westfield St Lukes, Auckland — its second New Zealand store.