{"id":73,"date":"2021-02-19T10:17:21","date_gmt":"2021-02-19T10:17:21","guid":{"rendered":"https:\/\/rolldausprod.wpengine.com\/?page_id=73"},"modified":"2026-06-03T19:05:06","modified_gmt":"2026-06-03T08:05:06","slug":"our-story","status":"publish","type":"page","link":"https:\/\/rolld.co\/nz\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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OUR STORY.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It started with (our founder) Bao\u2019s insatiable appetite for his mum\u2019s rice paper rolls. She\u2019s been making Vietnamese food since forever. Just like her mum did. And her mum. And hers. And hers.<\/p>

As an adult, Bao craved more \u2013 but not to eat. To share Mama Hoang\u2019s established techniques; her family\u2019s inherited recipes, tried-and-tasted over generations. To deliver the same crust-crunching, noodle-slurping, sauce-squeezing, flavour-popping, lip-smacking experience to Aussies, hungry for adventure. And since 2012, that\u2019s exactly what we\u2019ve done.<\/p>

But even after 125+ store openings, we\u2019re still the same family. The kind that believes in crowding twelve people around a table meant for six. We\u2019re for elbows on the table. Sauce on the chin. Going back for seconds, thirds, fourths. Even fifths. Fast, fresh Vietnamese food is what we do. But family \u2013 yours and ours \u2013 is who we do it for<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Franchise\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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THE ENTREPRENEUR,\nTHE SUIT, AND\nMR. HOSPITALITY.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To help roll out fast, fresh Vietnamese across Australia, Bao enlisted two co-founders. The first: Ray Esquieries. A former school friend of Bao\u2019s, Ray played in the corporate crowds. With the suits to prove it. After talking with Bao, Ray swapped banks for B\u00fan. And became our Operations guru.<\/p>

Tin Ly was next. Having grown up behind the counter of his family\u2019s Vietnamese bakery, Tin was backed by a lifetime in hospitality. But he also brought another specialty to the table: the Banh Mi, Ly-family <\/em>style. It\u2019s still one of our best-sellers today.\u00a0<\/p>

Three co-founders, inspired by one purpose. A trio that took the leap. And it worked. On the opening day of the first Roll\u2019d store, Mama Hoang\u2019s famed rice paper rolls sold out. In 90 minutes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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EMBRACING \nOUR HERITAGE.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Everything we do is made with love. Not the commercial kind of love. Real love. A family kind of love. Love that transcends generations. A love for people, for food, for heritage.<\/p>

We embody the practised skills from our culture \u2013 perfected over centuries \u2013 every time we roll a Soldier\u00ae. Or load up a B\u00e1nh M\u00ec. Or stir up a Ph\u1edf. Our past is what built our present. And it is what inspires our future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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face down, bowls up.
\nthat's the way we like to Ph\u01a1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Franchise_Global_Family_Image\"<\/figure><\/div>
\"Hero_Banner_BlueDragon\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\tFood is everything to \nour family. It\u2019s what we \nlaugh, cry and bond \nover, and have done so \nsince we were kids.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\u2014 Bao Hoang<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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FIND YOUR NEAREST ROLL\u2019D.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zinging dishes that you can\u2019t make at home? Punch in your postcode. Let\u2019s find you a fast, fresh Vietnamese feed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAuckland Store<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \n <\/p>\n <\/form>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

OUR STORY. It started with (our founder) Bao\u2019s insatiable appetite for his mum\u2019s rice paper rolls. She\u2019s been making Vietnamese food since forever. Just like her mum did. And her…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rolld.co\/nz\/wp-json\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rolld.co\/nz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rolld.co\/nz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rolld.co\/nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rolld.co\/nz\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":0,"href":"https:\/\/rolld.co\/nz\/wp-json\/wp\/v2\/pages\/73\/revisions"}],"wp:attachment":[{"href":"https:\/\/rolld.co\/nz\/wp-json\/wp\/v2\/media?parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}